So there’s no doubt video should be an integral part of your marketing strategy going forward.
Why Does Video Work?
There’s a number of reasons internet searchers just love to see videos on your website:
- They’re becoming blind to all the written marketing materials because so much information is available
- It’s more personal. What do you connect with better, a bunch of words on a screen, or people moving and talking in a video?
- You can say more in less time. If a single picture is worth a thousand words, how much information does a 1-minute video communicate?
- It’s easier to communicate different engaging emotions that help you sell, like excitement, humor, and fear.