Video Marketing | i5 Web Works

Why Use Videos on Your Website

“Content” doesn’t just refer to written web documents like blog posts, short reports, and white papers. These marketing materials have their place in your marketing plan, no doubt.

But videos play a powerful role too. In fact, a video by Three Motion (how fitting!) discusses the evidence that proves the value of video in online marketing:

78% of all internet users watch one video per week, and 55% watch a video every day

Video promotion is 6 times more effective than print and online written copy (b2bmarketing.net)

Cisco believes 57% of consumer traffic will be accounted for by video by 2015

The number two search engine in the world? YouTube, according to Digital Sherpa

So there’s no doubt video should be an integral part of your marketing strategy going forward.

Why Does Video Work?

There’s a number of reasons internet searchers just love to see videos on your website:

They’re becoming blind to all the written marketing materials because so much information is available
It’s more personal. What do you connect with better, a bunch of words on a screen, or people moving and talking in a video?
You can say more in less time. If a single picture is worth a thousand words, how much information does a 1-minute video communicate?
It’s easier to communicate different engaging emotions that help you sell, like excitement, humor, and fear.

How Can You Include Video on Your Website?

There’s no single right way to do it. That’s what’s so fun about the web – marketing your business is limited only to your imagination. These are some ways to use video to be effective in online marketing:

Use customer testimonial videos, and especially ones describing the specific result you helped your customers achieve (versus them talking about how much they like your service)