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Social Media and Social Networking for Business

Social networks and social media websites are some of the most popular destinations on the Internet today. Sites like Facebook, YouTube, Blogger, and Twitter are among the twenty most viewed sites on the web, ranking higher than former Internet phenomena like Amazon and eBay and news sites like CNN.com and NYTimes.com. At the beginning of 2009, statistics showed that social networking and social media sites like Facebook, Twitter, and YouTube were visited a combined 1.3 billion times per month, and with new reports indicating a sharp increase in Facebook’s user base—from 200 million to an unprecedented 350 million in just 8 months—the public’s interest in social networking shows absolutely no signs of waning. With numbers like these, it’s no wonder businesses large and small are joining social networking and social media sites to promote their brands.

Understanding Social Media

Social networks are some of the most popular destinations on the Internet today. Why? Because since its inception, the Internet’s purpose has always been connectivity and the connectivity social media offers are part of that evolution. But just because the quantity of connections has increased doesn’t mean the quality has. That’s where we step in – with broad industry experience ranging from Entertainment to B2B (and everything in between), we deliver quality for our clients. Take time to scroll around and learn more about us.

Defining the Jargon

Defining the Jargon

A social network is a site on which people and organizations can share information about themselves, connect with each other, and explore their own list of connections and the lists made by others. Popular social networks include Facebook, Twitter, and LinkedIn.

Social media is information that is designed to be spread through social interaction. Examples of social media include blogs, photos, videos, wikis, and podcasts. Much social media is disseminated on social networks, but it can also exist on its own on sites like YouTube, Flickr, and Blogger.

Not Just for Kids

Not Just for Kids

Many people believe that social network users are primarily teens and college students, but the following stats tell the whole story:

– One out of five Internet users between the ages of 18 and 44 use social networks.
– The median age of a Twitter user is 31.
– The median age of a Facebook user is 33.

I5 web works can set up and maintain social network accounts for your business and make it visible to this demographic. Contact us today!

3 Quotes To Remember

“When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.” – Gary Vaynerchuk, CEO of VaynerMedia

“We get to live in a time that we get to use social media as a tool.” – Gigi Hadid

“…social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki, Chief Evangelist, Canva

3 Questions To Ask

Are you using social media?

According to Hootsuite, “More Than Half of the People on Earth (51%) Now Use Social Media”

What’s the quality of your content strategy?

According to Sprout Social, “53% of consumers say they’re likely to buy from brands that are transparent on social”

Do you know your engagement metrics?

According to Hubspot, “71% of consumers who’ve had a good social media service experience with a brand are likely to recommend it to others.”

If you’re unsure about any of the answers to the previous questions, we would love to have a conversation and see how we can help.

How Will Joining Social Networks Benefit My Business?

While there is no tangible way for us to measure the impact that social networks have on business marketing, 81% of marketers who are using social networks to promote products, provide customer service, solicit customer input, and create brand awareness report seeing major benefits. Here’s why:

Experts are calling social media “a fresh direction for marking” because it allows companies to talk with customers, rather than at them.

Forty eight percent of marketers who participated in a recent survey said that their involvement in social networks generated qualified leads, and 61 percent said that participation increased traffic to their websites.

Links to social network pages appear in search engine results. If someone searches for your business, he or she will likely see links to your website as well as to your Facebook, Twitter, and YouTube pages, which means more exposure for your brand.

Contact us, we will set up and maintain your social network accounts so you can begin reaping the benefits.

Get In Touch

855-367-4599

available from 8am – 5pm

Email: info@i5ww.com

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