AdWords/PPC Digital Advertising
Nothing in the history of marketing has enabled a new or small business to have equal footing with big businesses as does Pay Per Click. A large business may have decades of brand building and numerous marketing, sales programs to promote their products. New businesses or businesses who want to grow can immediately achieve first page position for relevant search terms on Google, Bing, You Tube and many diverse platforms.
Every business should put aside a percentage of sales for marketing.
If you want to increase sales, increase the value of your brand, or test a new market, Internet Marketing via either Google AdWords or an interactive Platform such as Reach Local, Pay Per Click (PPC) Advertising will provide value for your business.
A particular value is how well PPC lends itself to Local Internet Marketing. Advertising in a local newspaper, magazine or with a customize directory delivers your message to many, many readers, viewers who have absolutely no interest in your products or services.
If your customers come from a defined area around your business – a local business – PPC allow you to target that area, define the keywords that define your products and services. Thus, those Internet searchers within a defined area, maybe a 10 mile radius from your business address, who are using Google, Bing or other search properties to find products or services will see your advertisement.
These searchers do not know the name of your business, but they know they want a widget or a service and they want it from a business down the street.