Every business should put aside a percentage of sales for marketing.
If you want to increase sales, increase the value of your brand, or test a new market, Internet Marketing via either Google AdWords or an interactive Platform such as Reach Local, Pay Per Click (PPC) Advertising will provide value for your business.
A particular value is how well PPC lends itself to Local Internet Marketing. Advertising in a local newspaper, magazine or with a customize directory delivers your message to many, many readers, viewers who have absolutely no interest in your products or services.