Millennials Now Make Up Nearly Half of All B2B Researchers!
Does Your B2B Marketing Strategy Speak to the Changing Face of B2B Marketing?
Most of your content probably speaks to Gen X and Baby Boomers – people who now occupy most business leadership roles. But, a Google survey of 3,000 B2B researchers shows 18-34 year-olds do almost 50% of all B2B research. That number increased by 70% from 2012 – 2014! What do you think the numbers look like now?
And if Millennials are gaining an increasing responsibility in B2B research, how do you market in a way that works for them?
Fortunately, there’s plenty of research on that too.
It’s tough to keep up with digital marketing because it changes so fast. That’s why you need an experienced, full-service marketing agency with a proven track record of success. i5ww helps you create winning B2B digital marketing strategies that engage your target demographic. Contact us online or call 855.367.4599 for a free consultation.