Digital Marketing Dallas/Fort Worth
Does your business need to take its marketing efforts online? After all, that’s where your potential customers can be found. Whether from a desktop computer, tablet or smartphone, people use the Internet from anywhere and everywhere.
Let’s face it, the Internet has changed the way we do business. For decades, companies pushed their story out through print and media ads, promoting their products and building their brand. They used direct mail and many other “shotgun” means to put their products and services in front of prospects. One of the problems with this approach is the broadcast nature of this advertising, sending the message to thousands or maybe millions, to engage only a small percentage of those that see the advertising. Then they actually sell to yet a smaller number of those who were engaged.
Today, in addition to the push advertising described above, each company must have an Internet presence to create “pull marketing” also known as Internet marketing – pulling interested prospects to their companies. A much less costly and more effective approach, it is more targeted and less broadcast in nature.
Internet marketing is more than just putting up a website, which is the most important piece of your Internet marketing strategy. It must be updated regularly with new content, optimized for search engine optimization (SEO), and linked to your social media channels. But that is just the beginning. Next you must employ activities to bring people to your website:
If you are looking for new customers, it is no longer possible to ignore the Internet. As one of the leading Internet Marketing Agencies in Dallas Fort Worth, i5 web works can show you how to “bring home the bacon.” For decades, companies pushed their story out through print and media ads, promoting their products and building their brand. They used Direct Mail Direct Response (DMDR) and many, many other means to put their products and services in front of prospects.
One of the issues with this approach is broadcast nature of this advertising, sending the message to thousands, hundreds of thousands or maybe millions, to engage only a small percentage of those that see the advertising. Then they actually sell to yet a smaller number of those who were engaged. They did it because it worked — then!. Today, in addition to the push advertising described above, each company much have an Internet presence to create pull marketing. Internet Marketing take a different approach – pulling interested prospects to their companies. A much less costly and more effective approach, as it is more targeted and less broadcast in nature.
