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Internet & Website Marketing and Lead Generation

Leveraging the Internet to promote and sell your goods and services

i5 Web Works is a certified, trained and proven SEO, PPC company. We offer natural/organic optimization programs for a business of any size and specialize in Pay Per Click programs that provide tracking - online and event - that is not offered by the majority of companies.

Search Engine Optimization is a three legged tool -- if you don't maintain one leg of the stool, the entire stool falls.  All three elements or legs of the stool must be done to enable your website to be found consistently and correctly -- for the keywords that bring you clients.  The SEO elements (legs) are:

• Leg one: Your keywords in the Title Tag
   
• Leg Two: Relevant content on the page to match the title tag
   
• Leg Three: Relevant inbound links to your website, and
   
• The top: Time -- older domains have a better standing with Search Engines

And without the top, the legs are not connected.

The keywords that describe your business must be in the meta tag.  The content on the page must support the keywords and be relevant.  The proverbial third-leg of the stool is inbound links to your website.  i5 Web Works offers link building campaigns, to increase your viability on the web. For a Fee Search Engine Evaluation select the following link: Free Search Engine Evalutation.

Traditional paths are declining:

• Telemarketing is being legislated out as a channel (B2C)
• Direct marketing is comparatively more expensive than Internet
• Mass media advertising is difficult to measure for customer conversion

 Internet Marketing is growing rapidly:

• Relatively less expensive to other channels
• All aspects are measurable
• Offers many unique advantages over traditional marketing
• Provides SMEs with an advantage over larger firms – creating a level playing field
• The web is becoming the center of online and offline marketing activities 

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"Your recommendations were awesome. In one day my link popularity rose from 34 to 39 and the "DIGG" recommendation was awesome. That resource alone became my leading source of web referrals. I can see we'll be clearly be doing more business and soon!"

US Media Landscape is Highly Fragmented

• 13,500 radio stations
   
• 17,300 magazine titles
   
• 1000’s of TV channels (avg. of 82/per home) TIVO & DVRs
   
• Commercial free Satellite radio
   
• Millions of websites 

How do you get your unique message through in a targeted fashion?

• Search Engine Optimization (SEO)
   
• Pay Per Click (PPC)